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For women 40+
Smoother, plumper skin — without the dryness.
Erase Time pairs mild retinol with Snow Mushroom, Squalene and real 24K gold to visibly smooth fine lines and bring back your glow. A free HaloCel Eye Serum is included.
Try it risk-free for 90 days. Free shipping to the US & Canada.
What’s inside every jar
Four things that set Erase Time apart from a typical retinol cream.
500×its weight in water: what Snow Mushroom can hold*
6precision actives in one balanced formula
24Kreal gold for a luminous finish
FreeHaloCel Eye Serum with every jar
*Snow Mushroom (Tremella fuciformis) is a plant humectant that can hold up to 500× its weight in water. Individual results vary.
What changes after 40, and how Erase Time supports you
As collagen and natural oils decline, skin can lose plumpness, moisture and glow. That’s biology, not a flaw.
After 40
Collagen slows
Skin can lose firmness and bounce, and fine lines start to settle in.
With Erase Time
Renewing
Mild retinol supports cell turnover and collagen so skin looks smoother and firmer.
After 40
Moisture escapes
A weaker moisture barrier means skin dries out faster and fine lines look deeper.
With Erase Time
Hydrating
Snow Mushroom holds up to 500× its weight in water, and Squalene helps seal it in.
After 40
Glow fades
Cell turnover slows, so skin can look dull and uneven.
With Erase Time
Illuminating
Real 24K gold leaves a luminous finish that starts from the first application.
After 40
Eyes show it first
The delicate eye area thins out, and tired-looking lines appear early.
With Erase Time
Refreshing
The included HaloCel Eye Serum, with chamomile, cucumber and witch hazel, is made for that area.
★★★★★ 4.9 · 11 reviews
Erase Time Anti-Aging Cream + HaloCel Eye Serum
Visibly smooths fine lines and plumps skin
Mild retinol, balanced with Snow Mushroom and Squalene
Cream and eye serum work as one daily ritual
Free HaloCel Eye Serum included with every jar
Choose your set
Free shipping to the US & Canada
90-day money-back guarantee, no questions asked
Free HaloCel Eye Serum in every set
150,000+ happy customersSecure checkoutTrusted since 2009
Why the complete ritual?
It’s simple. One cream and one eye serum, built to work together from forehead to the corners of your eyes.
Renewal plus hydration
The cream renews with mild retinol while Snow Mushroom and Squalene keep skin deeply hydrated, so you get the benefits of retinol without the usual dryness. The HaloCel Eye Serum looks after the thinner skin around your eyes. Together they cover face and eyes in one routine.
How to use
Evening: cleanse, then smooth a pea-size amount of Erase Time over your face and neck. Dab a small amount of HaloCel Eye Serum around the eye area.
Morning: finish with a daily SPF.
New to retinol? Start a few nights a week and build up as your skin allows. Use consistently for at least 8–12 weeks for best results.
For external use only. Do a patch test before first use. Retinol can make skin more sensitive to the sun, so wear SPF daily. Not for use if pregnant or nursing. If you have a skin condition or take medication, check with your doctor first.
Real results
Women who found their radiance
Plant-powered results, verified by real customers. Tap a video to watch.
I’m 44, no filters, no makeup. Erase Time makes me glow and keeps my skin dewy and moist.Jocelyn, BrooklynVerified buyer
Tried it for 1.5 months and the wrinkly dimples on my chin reduced by about 30%. A big improvement.Jess K., TorontoVerified buyer
I love the focus on hydration and not selling a miracle in a box.Brittani W., SeattleVerified buyer
After 2 kids and being 42, I needed a refresh of my dull skin. The little crow’s feet I had are keeping at bay.Danielle, New JerseyVerified buyer
Six actives, chosen for a reason
Nature’s rarest actives, built to work together.
Snow Mushroom
Holds up to 500× its weight in water for deep, plumping hydration.
Real Gold
Leaves a luminous finish and helps carry the other actives into the skin.
Mild Retinol
Supports cell renewal and collagen for smoother-looking skin, balanced so it stays comfortable.
Squalene
A skin-identical lipid that locks in moisture and offsets retinol dryness.
Jojoba Oil
A lightweight plant oil that softens skin and supports its moisture barrier.
Rapeseed Oil
A nourishing plant oil that leaves skin feeling soft and conditioned.
Nature’s rarest actives. Science’s most precise delivery. Time, suspended.
Naturaful Erase Time
Before & after
Photos from verified customers using Erase Time.
Individual results vary. Photos shared by customers.
Us vs. them
Not overhyped. Just a formula built to renew and hydrate.
Erase Time
Typical retinol creams
Regular moisturizers
Mild retinol for renewal
✓
✓
✕
Deep hydration built in
✓
Often drying
✓
Snow Mushroom (500× its weight in water)
✓
✕
✕
Real gold for radiance
✓
✕
✕
Eye serum included
✓
✕
✕
90-day guarantee
✓
Rare
Rare
Many retinol formulas trade hydration for results. Erase Time is built to give you both.
Why women choose Naturaful
90-day guarantee
If it’s not right for you, request a full refund. No questions asked.
Eye serum included
Every set comes with a HaloCel Eye Serum, so face and eyes are covered from day one.
150,000+ women
Trusted since 2009, with real human support whenever you need it.
Questions, answered
Will the retinol be harsh on my skin?
Erase Time uses a mild retinol, balanced with Snow Mushroom and Squalene to keep skin hydrated. If you’re new to retinol, start a few nights a week and build up. We recommend a small patch test first.
What comes in a set?
Each set includes one jar of Erase Time Anti-Aging Cream and one HaloCel Eye Serum. You can choose 1, 3 or 6 sets, and the per-set price drops on larger bundles.
How do I use the cream and eye serum together?
In the evening, apply a pea-size amount of Erase Time to your face and neck, then dab a small amount of HaloCel around the eye area. In the morning, finish with SPF.
How soon will I see results?
Many women notice smoother, more hydrated skin within a few weeks. Changes in the look of fine lines build with consistent use over 8–12 weeks. Results vary.
Is it safe? Who shouldn’t use it?
Not for use if pregnant or nursing, or for anyone under 18. Retinol can increase sun sensitivity, so use SPF daily. If you have a skin condition or take medication, check with your doctor first.
*These statements have not been evaluated by the Food and Drug Administration. Naturaful products are not intended to diagnose, treat, cure or prevent any disease. Results may vary. Not for persons under 18, or for pregnant or lactating women. Consult your physician before use.
